广播电视学本科专业人才培养方案

2023版

一、学院（部）简介

皇冠最新官网crown官网-(中国)官方网站新闻传播学院成立于2008年，是甘肃省第二所独立建院的新闻院系，国家民委直属院校中第一所独立的新闻院系。学院坚持以习近平新时代中国特色社会主义思想为指导，坚决贯彻党的教育方针，牢固树立“四个意识”，坚定“四个自信”，捍卫“两个确立”，做到“两个维护”；坚守“为党育人、为国育才”的初心使命，全面落实立德树人根本任务，围绕铸牢中华民族共同体意识主线，紧盯高等教育改革大势和现实动向，守正创新、赓续奋进，以高质量的党建引领教育事业高质量发展。学院目前为中国新闻史学会少数民族新闻传播史研究委员会常务理事单位、副会长单位，符号传播学会常务理事单位，中国高校影视学会民族影视专业委员会常务理事单位、副理事长单位。

学院现开设新闻学、广播电视学、广告学、广播电视编导等4个本科专业；其中，新闻学专业为国家级一流专业，同时开设卓越新闻学实验班，广播电视编导专业为甘肃省一流专业。现有新闻与传播专业硕士、艺术人类学硕士点、戏剧与影视专业硕士3个硕士学位点。建有新闻编辑实验室、广告综合实验室、广播电视综合实验室、数字暗房实验室，设备总值1007万元，其中广播电视综合实验室为甘肃省省级教学示范中心。

二、专业大类构成

表 专业大类构成

Formation of Major Category

四、本科专业人才培养方案

广播电视学专业人才培养方案

Undergraduate Program for television broadcasting science

一、专业简介

广播电视学专业创办于2000年，是新闻传播学院开设的第一个专业。本专业立足西部，面向全国，以铸牢中华民族共同体意识为主线，以马克思主义新闻观为指导，以服务国家重大战略需求为导向，在系统学习新闻传播专业知识的基础上，突出音视频传播在互联网时代和媒体融合中的主导作用。通过拓宽广播电视的专业范畴，丰富音视频传播的知识体系和实践技能，着力培养学生具备一专多能的融媒体能力，以适应新时期广播电视和网络视听行业的发展需要的应用型人才。

I. Introduction of the Major

The major of Radio and Television, founded in 2000, is the first major opened by the School of Journalism and Communication. Based in the western region and facing the whole country, this major focuses on building a strong sense of community of the Chinese nation, guided by Marxist news concept, and guided by serving the major strategic needs of the country. On the basis of systematic learning of professional knowledge of news communication, it highlights the leading role of audio and video communication in the Internet era and media integration. By expanding the professional scope of broadcasting and television, enriching the knowledge system and practical skills of audio and video communication, we aim to cultivate students with a versatile ability to integrate media, in order to meet the development needs of the broadcasting and television industry and the network audio-visual industry in the new era.

二、培养目标

以铸牢中华民族共同体意识为主线，落实立德树人根本任务，培养德智体美劳全面发展，适应社会发展需要，掌握新媒体领域所涉及的新闻学、传播学、社会学、计算机科学等多学科交叉的基础理论。具有新闻采访、写作、报道、拍摄、编辑、主持、策划、公共传播的能力，能够在广播电视新闻机构、各级融媒体单位、网络视听行业、宣传部门，以及企事业单位胜任信息采集、信息分析、信息传播等相关工作的应用型人才。

本专业希望学生在毕业后五年能够达到以下目标：

目标1.具有良好的思想政治品质和人文科学素养，具备中华民族共同体意识。能够恪守新闻职业道德规范，履行新闻工作职责使命。拥有较强的责任心、敬业和奉献精神。

目标2.具备扎实的新闻传播理论知识和丰富的新闻报道经验，能够熟练运用新闻与传播行业主流的内容生产设备与软件，能够作为团队骨干成员组织或参与广播电视和网络视听新闻的报道工作，能够胜任全媒体平台新闻策划、生产、传播等业务岗位工作。

目标3.具备较高的视听文化素养，对视听文化传播领域的发展规律有全面深刻的认知，善于运用视听语言讲好中国故事和传播中华优秀文化，并能结合传播目标选择多种媒介渠道进行传播，能够胜任文化产业生产和社会组织宣传等业务岗位的工作。

目标4.具备良好的创新创业能力与一定的科研能力，具有问题意识和反思能力，能够掌握文献检索、社会调查研究等科学研究基本方法进行基本的科研研究和解决现实问题。并且能够适应未来信息技术的发展具备一定的跨文化传播能力。

目标5.具有良好的沟通与合作能力和职业素养，保持身心健康，能通过自主学习和行业锻炼，不断更新和调整自身的核心知识和能力，适应职业发展和社会发展，在广播电视和网络视听行业及相关领域保持职业竞争力。

II. Education Objectives

Guided by the Xi Jinping’s Thought on socialism with Chinese Characteristics for a new era and guided by the main line of building a strong sense of community among the Chinese nation, we will carry out the fundamental task of establishing morality and cultivating people, cultivate talents with all-round development of moral, intellectual, physical , aesthetics and labor characteristics, meet the needs of social development, and master the interdisciplinary basic theories of journalism, communication, sociology, computer science and other disciplines involved in the field of new media. With the ability of news interview, writing, reporting, shooting, editing, hosting, planning and public communication, a high-quality application-oriented all-media talent capable of information collection, information analysis, information dissemination and other related work in radio and television news organizations, financial media units at all levels, online audio-visual industry, publicity departments, enterprises, and institutions.

Our major aims to enable students to achieve the following goals within five years after graduation:

Objective 1. Graduates will have good ideological and political quality, certain humanistic Scientific literacy and have the awareness of the Chinese Volksgemeinschaft. They can adhere to the ethical standards of journalism and fulfill the responsibilities and missions of journalism work. Moreover, they should have a strong sense of responsibility, dedication, and dedication.

Objective 2. Graduates will have solid theoretical knowledge of news communication and rich experience in news reporting and are able to skillfully use mainstream content production equipment and software in the news and communication industry. They should be able to organize or participate in the reporting of radio, television, and online audiovisual news as a backbone member of the team; be qualified for news planning, production, communication, and other business positions of comprehensive media platforms.

Objective 3. Graduates should possess a high level of audio-visual cultural literacy, have a comprehensive and profound understanding of the development laws in the field of audio-visual cultural communication, be good at using audio-visual language to tell Chinese stories and spread excellent Chinese culture, and be able to choose multiple media channels for spreading based on communication goals. They also can be competent for the work of cultural industry production and social organization publicity.

Objective 4. Graduates should have the abilities of good innovation and entrepreneurship and certain scientific research ability, have problem awareness and reflective ability, and be able to apply basic scientific research methods such as literature retrieval, social investigation and research to conduct basic scientific research and solve practical problems. And able to adapt to the development of future information technology and possess certain cross-cultural communication capabilities.

Objective 5. Graduates should have good communication and cooperation skills and professional literacy, maintain physical and mental health, constantly update and adjust their core knowledge and abilities through independent learning and industry training, adapt to career development and social development, and maintain professional competitiveness in the radio, television and online audiovisual industry and related fields.

三、毕业要求

III. Graduation Requirements

1.理想信念：以习近平新时代中国特色社会主义思想为指导，深刻领会铸牢中华民族共同体意识，具有坚定正确的政治信念；

i. Ideal and belief: guided by Xi Jinping’s Thought of Socialism with Chinese characteristics in the new era, deeply understand the consciousness of building a solid Volksgemeinschaft, and have firm and correct political beliefs.

2.专业知识：具备良好的广播电视专业理论素质和视听文化相关理论知识，能够充分了解广播电视和视听文化行业的发展现状和趋势；

ii. Professional knowledge: Possessing good theoretical qualities in broadcasting and television, as well as theoretical knowledge related to audio-visual culture, and be able to fully understand the current status and developing trends of the broadcasting and audio-visual culture industry.

3.人文素养：具备良好的人文素质，了解基本的人文常识，并具备媒体人应有的人文精神，勇于承担传媒工作的社会责任；

iii.  Humanistic literacy: possessing good humanistic qualities, understanding basic humanistic knowledge, and possessing the humanistic spirit that media professionals should have , and having the courage to take on social responsibilities in media work;

4.问题分析能力：具备运用本专业相关理论与知识，并结合中国实际分析业界传媒现象和媒体内容生产与传播实践中出现的新问题的能力；

iv. Problem analysis ability: Possessing the ability to apply relevant theories and knowledge of this major, and combining it with the actual situation in China to analyze industry media phenomena and new problems that arise in the production and dissemination of media content;

5.设计开发解决问题：具备良好的视听语言表达能力和多平台分发能力。能够恰当使用现代工具适应媒体深度融合的发展要求，创作出符合时代需求的视听新闻产品；

v. Design and development to solve problems: Possessing good audio-visual language expression skills and multi-platform distribution ability. Being able to use modern tools appropriately to adapt to the development requirements of deep media integration and create audio-visual news products that meet the needs of the times.

6.研究能力：具备良好的专业相关知识体系和初步的科学研究能力，掌握学术科研的基本方法和技巧，能将新闻传播业务知识运用于实践与研究；

vi. Research ability: Possessing a good professional knowledge system and preliminary scientific research ability, mastering the basic methods and skills of academic research, and being able to apply news communication business knowledge to practice and research.

7.专业实践与项目管理：具备扎实的视听新闻实践技能以及良好的视听文化产品创作能力，能够适应媒介经营管理工作的各项要求，并能组织各类型视听节目的策划与创作；

vii. Professional Practice and Project Management: Possessing solid practical skills in audiovisual news and good creative ability in audio-visual cultural products, being able to adapt to various requirements of media management work, and being able to organize the planning and creation of various types of audiovisual programs;

8.沟通交流与合作组织：具有较强的语言表达能力，在对外传播中具备一定的沟通能力。能协调组织媒介内容生产的制作与过程参与；

viii. Communication and Cooperation Organization: Possessing strong language expression skills and possessing certain communication skills in external communication. Being able to coordinate and organize the production of media content and participate in the process;

9.创新思维与自主终身学习：能运用创新思维解决传媒实践问题，能创造性地生产媒介内容信息，能够形成自主学习意识和终身学习能力，以适应行业发展需求；

ix. Innovative thinking and independent Lifelong learning: being able to use innovative thinking to solve media practice problems, being able to creatively produce media content information, and can form independent learning awareness and lifelong learning ability to meet the needs of industry development;

10.职业素养：具备基本的职业技能，坚守媒介工作者的职业道德，熟悉传媒伦理法规，高度认可传媒工作的价值和意义。

x. Professional Literacy: Having basic professional skills, adhering to the professional ethics of media workers, being familiar with media ethics regulations, highly recognizing the value and significance of media work.

11.职业适应能力：达到国家规定的大学生体质健康标准，具有适应各种工作环境的健康体魄和能够面对行业压力的心理素质。

xi. Career adaptability: Meeting the national physical and health standards for college students, having a healthy physique that adapts to various work environments, and having the psychological qualities to face industry pressure.

表1 毕业要求与培养目标对应关系矩阵

TableⅠCorresponding Relation of Graduation Requirements and Education Objectives

表2 毕业要求指标点

Table Ⅱ Index Point of Graduation Requirements

表3课程与毕业要求关联矩阵

Table Ⅲ Corresponding Relation of Course and Graduation Requirements

表格要清晰真实每门课程与毕业要求达成的关联度情况，关联度强的用“H”（high）表示，权重0.2。关联度中等的用“M”（medium）表示，权重0.14。关联度弱的用“L”（low）.表示，权重0.06。

四、专业核心课程

Ⅳ Core Courses

传播学概论，中外广播电视史，电视摄像，非线性编辑，广播电视采访，新闻写作，电视新闻评论，播音与主持，融合新闻学，视听传播概论，新闻传播伦理与法规，纪录片研究与创作。

五、主要实践性环节

Ⅴ Main Internship and Practical Training

包括专业课程实验与实训、专业实习、毕业实习。

专业课程实验与实训主要包括广播电视采访、新闻写作、广播电视评论、电视摄像、播音与主持、视频制作与传播、非线性编辑、融合新闻学等课程，采用课内与课外相结合的形式，旨在培养与训练学生实践能力，熟练掌握所用仪器设备的能力与技巧。

实习分专业实习、毕业实习，毕业安排学生到各广播电台、电视台、报社、新闻网站等媒体与新闻宣传部门实习；专业实习分为透过镜头理解中国创作实训和广播电视新闻报道课程联动两个部分，一般安排在学期内。专业实习、毕业实习分别安排在第四、第八学期。

六、学时与学分

Ⅵ Hours and Credits

表学时学分构成表

七、学制、学分要求与学位授予

Ⅶ Duration\Credit and Degree

（一）学制

基本学制为4年；学生可根据实际情况在3-6年内完成学业。

（二）学分要求

学生达到《国家学生体质健康标准》中对大学生的要求，在规定的修读年限内，最低须修读148学分，其中必修109学分，选修39学分，方可毕业。

1.通识教育：53学分，其中必修44学分，选修9学分；

2.专业教育：74学分，其中必修44学分，选修30学分（专业选修课共三个模块，24学分，学生需至少选择两个模块，其中一个模块必须修够10个学分）；

3.集中性实践教育：21学分

（三）学位

达到学校毕业要求，在学校规定的学习年限内，修完培养方案规定的内容，成绩合格，完成毕业设计（论文）时，准予毕业，学校颁发毕业证书；符合学士学位授予条件的，授予文学学士学位。

八、课程设置及教学进程表

 广播电视学专业课程设置及教学进程表（2024.1.30）.xlsx